New technological advances, major strides in the marriage between visuals, gameplay and sound, while massive virtual worlds lie at the feet of the all conquering gamer, that is just a glimpse of what gaming has given and will continue to give the world.

Gone are the days of the lone gamer, stuck in his parents’ basement, playing with pixelated characters and typing green words across a black screen. Young, old, man or woman, no matter who you are, no matter where you are from, videogames are part of our lives.

Triggering a wide range of emotions, they make us feel alive, whether it is on a football pitch or crying for our long lost friend from another galaxy. Gamers unite around their favorite pastime, want to be ahead of the competition, are inquisitive by nature and want to explore. Gamers are a force to be reckoned with.

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