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Dutch Games Association

Call for participation: E-Health game developers for economic-mission Brazil

The Netherlands Enterprise Agency (Rijksdienst Voor Ondernemend Nederland) has placed a call for E-Health game developers to participate in the economic mission to Brazil. During this mission the Dutch delegation will participate in Hospitalar, the largest Healthcare event in Latin-America, and the 3rd largest in the world. The mission takes place from Monday, May 15th until Friday, May 19th. Deadline to apply is January 30th.

The Netherlands has been invited as a special guest country to participate in Hospitalar 2017, as well as the additional International Healthcare Services Congress (CISS) and the 2017 Digital Healthcare Forum (DHF17). The mission is interesting for startups who are looking for (research)partners, funding, or investors. Additionally, it is a great of opportunity for E-Health focused companies, to position themselves in the Latin-American market.

Other companies and organizations focused on healthcare are also invited to participate in the mission organized by the Ministry of Foreign Affairs and the Netherlands Enterprise Agency (RVO). The mission will be led by Bas van Dungen, General Director of Curative Healthcare (Curatieve Zorg), which is part of the Ministry of Health, Welfare and Sports (VWS).

Brazil has a population of 205 million and is therefore the largest healthcare market of Latin-America. It has the 3rd largest private healthcare market in the world, and is the world’s 7th largest economy. Brazil is facing challenges such as:

  • rapid aging of the population
  • increase of chronical- and lifestyle diseases
  • adjustments in the healthcare system in order to make it (financially) sustainable for the future

Due to a recent change in legislation there has been an increase of (foreign) investments in hospitals, which is also expected for the home care sector. Brazil admires the Netherlands for innovative solutions which are established through public and private partnerships (PPPs).

The Program

The mission offers companies with an opportunity to get in contact with business partners and other relevant parties in Brazil and other countries from Latin-America. A few key points of the program are the following:

  • collective visits and meetings with private and public hospitals, governmental and other relevant institutions
  • a “poster-stand” of your organization in the Holland Pavilion on Hospitalar 2017
  • Access to network events
  • Individual Matchmaking

For a more detailed preliminary program go to the Netherlands Enterprise Agency website.

More Information & Registration

By registering for the mission you will be participating for free in the Hospitalar 2017 event, the Healthcare Services Congress, and the Digital Health Care Forum 2017. You can register until the 30th of January through this form.

The costs of participation of this mission are €950,- per company. When more than two employees per company will participate, €475,- per extra participant will be charged. Please note that travel- and accommodations and other additional costs such as interpreters and individual transportation, will be at your own cost.

For more information on the economic mission go to the RVO website or contact:

Karin Schipper T 088 - 602 1146 E

Daphne Dernison (VWS) T 070 - 340 5017

Hospitalar is the leading healthcare event in the Americas, bringing together hospital leaders, professionals and health thinkers. In 2016, there were 50 simultaneous events, including conferences, workshops and sectoral meetings, which were discussed directions and trends in business management of the healthcare sector.

International Healthcare Services Congress
As the key event for the healthcare sector in the Americas, and entry point for the South American market, Hospitalar is ideal for launches, product innovations, as well as solutions and services for hospitals, laboratories, pharmacies, clinics and medical centers. The event attracts 90,000 professional attendees from the healthcare industry, with decision makers and influencers representing 58% of that figure.

Digital Healthcare Forum
“EHealth. 17 – The end of the Beginning” will analyzed the current maturity of the E-Health market after the first decade of its expansion, with a focus on the impact across the globe. More than 20 international panelist will discuss best practices, products, and services available in the world of Digital Healthcare.


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