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Dutch Games Association

GamePoint acquires Israeli company Luck Genome

The successful Dutch game developer GamePoint has acquired the Israeli company Luck Genome, says Amon Endt, CEO of GamePoint. GamePoint, founded in 1998, has a global presence in multiplayer social games and is well known for GamePoint Bingo and GamePoint RoyalDice. Luck Genome, based in Tel Aviv, is the company behind the successful game ‘Slots Craze’, playable on Facebook, Android and iOS. The acquisition demonstrates GamePoint’s ambition to further develop within the social casino games market in the coming years. With ‘Slots Craze’, GamePoint extends its influence and portfolio, both on web and mobile platforms, and takes a big step in the mobile games market. Luck Genome will continue from its existing Tel Aviv headquarters which will now also function as GamePoint’s new foothold in Israel.

“We added a strong and motivated team of specialists with valuable knowledge in the industry. This knowhow and the knowledge of the product gives us a head start in the current, fast changing world of social casino games, with which we can further strengthen our market position,” says Amon Endt, CEO of GamePoint.

Worldwide growth market
Slots games are digital versions of the well-known casino machines and have become immensely popular. The worldwide market for these games is huge and rapidly growing, with the biggest growth expected on mobile. More and more players leave traditional PC and console gaming and move to mobile devices to play games.

“The online social casino industry is constantly moving and rapidly growing, mainly on mobile. With this expansion, we take a big step in our ambition to grow in social casino games,” says Endt.

Multiplayer social games
GamePoint is a strong player in the multiplayer social games market. It excels in games which are played by multiple players at the same time and include social features, like a chat functionality, which players can use to chat with each other. Becoming friends with other players in these games is rewarded with, for example, in-game currency.

“The Social Casino market is in a tremendous growth momentum, and joining GamePoint, which is a significant player in this field, is expected to help us in our global expansion efforts and the realization of our potential,” says Guy Ezra, founder and CEO of Luck Genome. “In the past two years we have achieved stability, growth and profitability by optimizing the product. In order to achieve our ambitious goals, we need a strong global partner – like GamePoint. GamePoint is a natural match to Luck Genome that complements each other. GamePoint is an amazing company with an impressive history, outstanding performance and an excellent organizational culture and team. We are excited to embark on a common path and achieve our goals.”

About GamePoint
GamePoint B.V., founded in 1998, is a worldwide leader in real-time multiplayer gaming, well known for GamePoint Bingo and GamePoint RoyalDice. GamePoint’s strength is in fostering a strong and close community of players. In 2001, it launched Spelpunt.nl, a website gathering multiple social games. After the success of Spelpunt, the first game, Bingo, was launched in 2004, using virtual currency. For more information, visit www.gamepoint.net.

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