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Dutch Games Association


The Embassy of the Kingdom of the Netherlands in Tokyo and RANGEMU are calling for Dutch (serious) game companies that want to participate in the Holland Pavilion at the Tokyo Game Show 2017. Prior to the event we will organize a day of working visits to large gaming companies in Japan. Where possible, the Embassy will also try to assist participating companies in arranging individual meetings with potential business partners.

The Tokyo Game Show is Asia’s largest show game show and had over 270,000 visitors in 2016. With the Holland Pavilion the Embassy aims to offer companies a chance to meet potential business parties in Japan and showcase their games to a wide audience. It also offers companies the opportunity to meet other interesting Dutch game companies. The aim of the working visits to gaming companies is to get a better understanding of the Japanese gaming industry and to provide insights and practical information on entering the Japanese market.

Participation will include:

  • Entrance to the Tokyo Game Show (21-24 September, 2017) including being mentioned in the participation lists.
  • A demonstration booth (1 per company) at the Holland Pavilion.
  • Invitation to the opening event in Tokyo where you will have a chance to meet with Japanese game companies, press and many others.
  • Being featured in promotional flyers.
  • Participation in one day pre-show working visits to gaming companies in Japan.*
  • Individual meetings (based on availability)
  • Pre-show information session in the Netherlands organized by RANGEMU

* please note that some companies might only allow one person per company to join the company visit.

Costs: 1000 euros per company (maximum 2 participants per company).
Additional costs include: international airfare (around €1000), accommodation costs (around €100, per night) and daily expenditures.

More info and applying

Please submit your application before May 29 by sending an email to

We aim to show a full range of the Dutch game industry in Japan and reserve the right to select participants. The Embassy highly values active participation for the full four days of the show.


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