DGA Webinar: 10 Most Common Mistakes of Franchise Building in Games

DGA recently introduced another new event: the DGA Webinar. Organizing online events not only adds to our mission of making events and information more accessible. It also allows us to work with international experts. People like Christian Fonnesbech, head of IP at Leverage

Building franchises with lasting IPs and impactful brands is important if you want a sustainable studio. It is also what investors and publishers look for in your game:

  • Is there potential for a lasting IP?
  • Does it connect emotionally?
  • Will it stand out in the market?
  • Is it protectable in a court of law?

Christian will share the most common mistakes found from working with many developers and publishers across the world. After his talk, he’ll open the floor for questions.

This webinar will take place on Thursday, April 9, from 15.00 – 16.00h via Microsoft Teams. Click here to join the meeting.

If you want to attend this free webinar, please register via the Eventbrite ticket page.

About Christian Fonnesbech
Christian Fonnesbech is head of IP at Leverage. His team partners with games companies to develop lasting properties, franchises and brands. Recent clients include Bandai Namco, Pixel Federation, Sharkmob, Raw Fury and Funcom. Christian and his crew focus on crafting the artistic and strategic roots of a project into lasting global properties and brands. With a background spanning 35+ game projects and leadership roles at Nordisk Games and Interactive Media Arts, Christian brings invaluable insight into developing valuable IPs and franchises.

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