Market Report Japan: Opportunities in the Gaming Sector

In May 2024, the Dutch Games Association conducted research into the opportunities for Dutch game developers in the Japanese market. This research was carried out on behalf of RVO and in collaboration with the Dutch embassy in Japan.

The Japanese gaming sector is the 3rd largest in the world in 2023, valued at €20 billion. The country is known for its refined gameplay, unique stories, and iconic characters. Mobile gaming is significant in this sector. There are many opportunities for Dutch game developers. In this report, you will learn more about, among other things:

  • opportunities in the field of indie games, PC games via Steam, and VR and AR technologies;
  • opportunities for web3 games due to changes in the Japanese Payment Services Act;
  • how good cultural adaptations and local collaborations are crucial for success in this market.

Would you like to read more about the opportunities available to you as a Dutch entrepreneur in the gaming sector in Japan? Fill out the form here and receive the full market report directly in your inbox for free.

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