From September 26 – 28 an economic mission to South Korea led by prime minister Mark Rutte will take place for the top sectors Agri Food, Horticulture and starting materials, HTSM and the Creative Industries (specifically gaming, urban design & architecture). DGA chairman Horst Streck will join the mission to represent the Dutch games industry, seek opportunities for Dutch companies and knowledge institutes in the Korean market and create a channel for collaboration between the Dutch and South Korean games industries. Registration closes on August 5th.
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South Korea is Holland’s third most important Asian export country. Export to South Korea has grown 31% between 2011 and 2015. In 2015, the export growth was even 14% higher than the year before.
The goal that has been expressed for the mission by prime minister Rutte is to underline the excellent relations between Holland and South Korea and to further explore opportunities for collaboration between the two countries. The focus on the top sectors Agri Food, Horticulture and starting materials, HTSM and Creative Industries doesn’t exclude people from other sectors to join the mission. The Dutch and South Korean government have found that the largest opportunities for collaboration lie within these top sectors.
DGA joins to represent the Dutch games industry
The DGA, Dutch Game Garden and entrepreneurs from the games industry have marked the mission as an important moment to represent the Dutch games industry as a whole. Furthermore the games industry will be well represented in the program. Therefore DGA chairman Horst Streck will join this mission on behalf of the industry. Besides representing the Dutch games industry, the goals of this visit are to identify opportunities in the Korean market, create a channel for collaboration between the Dutch and South Korean games industries and find moments in the coming year(s) at which individual entrepreneurs might benefit from a dedicated gaming mission to South Korea.
Members of the Dutch Games Association are invited to provide Horst with their inquiries about South Korea. Companies or individuals who wish to join the mission themselves are free to sign up separately, or join the DGA on this mission within the fee of € 950,- euros (travel- and accommodation costs are not included – only for DGA members).
Focus creative industries: architecture, urban design and gaming
Seoul and other Korean metropoles strive to create a convenient ‘urban’ environment, in which nature, leisure, relaxing and cultural activities play a large part. A lot is being done to develop these environments and Korea is looking for partners that can aid in the process. Furthermore, Korea is the mecca for e-sports. The focus for gaming is also moving from PC to mobile, with a currently growing mobile gaming market. Korean companies are looking for publishers abroad. VR is also on the rise: VR hardware is available, but there is a lack of content. Korea is not only looking for visual content, but also for peripheral equipment that can enhance the VR experience.